Social Media Management

Pinterest Social Media Management

Pinterest management: visual search optimization, pin strategy, and traffic-driving content.

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Pinterest: The Visual Search Engine Most Brands Ignore

Pinterest is not a social media platform — it's a visual search engine with 450+ million monthly users actively looking for ideas, products, and inspiration. Unlike Instagram or TikTok, where content disappears from feeds in hours, a Pinterest pin can drive traffic to your website for months or even years after publishing.

For e-commerce brands, lifestyle businesses, and anyone selling visually compelling products, Pinterest represents one of the highest-ROI organic channels available. Users come to Pinterest with purchase intent — they're planning projects, saving products, and making buying decisions.

Nativz builds Pinterest strategies that treat the platform as the search engine it is. Every pin is keyword-optimized, every board is strategically organized, and every piece of content is designed to drive clicks back to your website.

Pinterest: The Visual Search Engine Most Brands Ignore
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SEO-Driven Pin Strategy

Success on Pinterest comes down to search optimization. Pinterest users type keywords into search, and the algorithm returns the most relevant, highest-quality pins. Our approach ensures your content appears for the searches that matter:

  • Keyword research: We identify the exact terms your audience searches on Pinterest and build content around those queries.
  • Pin design: Vertical, text-overlay pins designed for maximum click-through rates in Pinterest's visual feed.
  • Board architecture: Strategic board organization that signals topical authority to Pinterest's algorithm.
  • Rich Pins: Product pins, article pins, and recipe pins with enhanced metadata for higher engagement and click-through rates.
SEO-Driven Pin Strategy

“Every channel, every platform, every touchpoint — engineered to perform.”

Built by Nativz

Deliverables

What You Get

Pin Design & Publishing

15-25 keyword-optimized pins per week with custom graphics, vertical formatting, and compelling titles designed for Pinterest's visual search.

Board Strategy & Organization

Strategic board architecture that builds topical authority, organized around your core products, services, and audience interests.

Pinterest SEO

Keyword research, pin description optimization, alt text, and Rich Pin implementation for maximum search visibility.

Traffic & Conversion Report

Monthly analytics covering impressions, pin clicks, outbound traffic, top-performing pins, and website conversion data from Pinterest referrals.

Frequently Asked Questions

Pinterest works best for e-commerce, home decor, food, fashion, beauty, travel, fitness, and any business with visually compelling products or content. If your audience makes decisions based on visual inspiration, Pinterest should be part of your strategy. B2B brands can also succeed with infographics, guides, and educational content.
Unlike social media posts that get 24-48 hours of visibility, Pinterest pins can drive traffic for 3-6 months or longer. High-performing evergreen pins continue generating clicks indefinitely. This makes Pinterest one of the highest-ROI content investments you can make.
Yes. We design all pin graphics in-house, optimized for Pinterest's vertical format with text overlays, brand-consistent styling, and click-optimized layouts. We also repurpose your existing photography, product images, and content into Pinterest-native formats.

Ready to Dominate with Pinterest?

Book a strategy call with our team. We'll assess your current approach and build a plan tailored to your goals.