Social Media Management

LinkedIn Social Media Management

LinkedIn management for B2B brands: thought leadership content, employee advocacy, and lead generation.

01

LinkedIn: The Most Underutilized B2B Channel

LinkedIn's organic reach is where Facebook's was in 2015 — and most B2B brands are squandering it. While competitors post stale corporate updates and press releases, the brands winning on LinkedIn are producing authentic, personality-driven thought leadership content that the algorithm distributes to thousands of decision-makers for free.

Nativz builds LinkedIn strategies for companies and their executives. We don't write generic corporate posts. We craft content that positions your leadership team as industry authorities, drives inbound pipeline, and builds the kind of brand awareness that makes cold outreach unnecessary.

The LinkedIn algorithm rewards consistency, engagement velocity in the first 60 minutes, and content formats like document carousels and newsletters. We engineer every post around these signals.

LinkedIn: The Most Underutilized B2B Channel
02

Executive Thought Leadership at Scale

The most powerful asset on LinkedIn isn't your company page — it's the personal profiles of your leadership team. Executives with active LinkedIn presences generate 3-5x more engagement than company pages, and their content appears directly in the feeds of decision-makers.

Nativz runs full-service executive LinkedIn programs:

  • Content ghostwriting: We interview your executives weekly and transform their insights into compelling LinkedIn posts, articles, and newsletters.
  • Employee advocacy programs: We create shareable content for your broader team, amplifying reach through authentic employee voices.
  • Engagement strategy: We manage comment responses, proactive engagement on industry conversations, and strategic connection building.
  • LinkedIn Newsletter management: We build and distribute LinkedIn newsletters that create a subscriber base of qualified prospects.
Executive Thought Leadership at Scale

“Every channel, every platform, every touchpoint — engineered to perform.”

Built by Nativz

Deliverables

What You Get

Company Page Content

5-8 company page posts per week including thought leadership, company culture, industry commentary, and employee spotlights.

Executive Ghostwriting

3-5 personal profile posts per week per executive, based on weekly strategy calls capturing their unique perspectives and expertise.

Employee Advocacy Program

Shareable content toolkit for your team with pre-written posts, talking points, and guidelines for authentic amplification.

LinkedIn Newsletter

Monthly or bi-weekly LinkedIn Newsletter creation, distribution, and subscriber growth strategy for your company page or executive profiles.

Engagement & Lead Routing

Active comment management, strategic engagement on prospect content, and routing of inbound leads and opportunities to your sales team.

Frequently Asked Questions

Both, but personal profiles first. Executive profiles consistently outperform company pages in reach and engagement because LinkedIn's algorithm favors people over brands. We recommend building executive thought leadership as the primary engine and using the company page for brand validation and employee content.
Weekly 20-minute strategy calls with each executive. We ask questions, capture their genuine perspectives, and craft posts in their voice. Over time, we develop a content voice guide for each executive that allows us to produce content independently while maintaining authenticity.
LinkedIn is the single most effective organic B2B lead generation platform. Consistent thought leadership content positions your team as authorities, which drives inbound connection requests, DMs, and direct inquiries. We've seen clients reduce their cost per qualified lead by 40-60% by replacing cold outreach with inbound LinkedIn strategy.
For company pages, 5-8 posts per week. For executive profiles, 3-5 posts per week. LinkedIn rewards consistency, and the algorithm gives preference to accounts that maintain regular posting cadences. We handle everything — you just show up for the weekly strategy call.

Ready to Dominate with LinkedIn?

Book a strategy call with our team. We'll assess your current approach and build a plan tailored to your goals.