Social Media Management
Full-service organic content strategy, community management, and algorithm-optimized posting across every major platform.
Social Media After Andromeda: Why Everything Changed
Meta's Andromeda algorithm didn't just tweak the feed — it rebuilt the foundation of social media distribution. Before Andromeda, organic reach was dying a slow death. Brands that posted three times a week could still maintain visibility. That era is over.
Andromeda evaluates content across a pool of over 1,000 ranking signals, prioritizing creative diversity, engagement velocity, and content freshness over follower count. The algorithm rewards brands that produce at volume — 10 to 25 meaningfully different pieces of content per week — and punishes those that repeat the same formats.
This is not a minor shift. It is a complete inversion of how social media marketing works. Agencies still building three polished posts per week are handing their clients' reach to competitors who understood the change. Nativz understood it before it happened, because we studied the patents, tracked the beta rollouts, and rebuilt our production pipeline around creative volume from day one.
Our social media management service is engineered for this reality. We don't just "manage your accounts." We build content engines that feed the algorithm exactly what it wants — diverse, platform-native, engagement-optimized content produced at a pace that most agencies can't match.
Our Approach: Platform-Native Content at Scale
Every platform has its own language. A Reel that stops thumbs on Instagram will fall flat on LinkedIn. A carousel that drives saves on Instagram needs a completely different structure than a thread on X. Most agencies recycle the same asset across every channel and call it a "multi-platform strategy." We don't.
Nativz builds platform-native content strategies for every channel we manage. That means:
- Instagram: Reels-first distribution with strategic carousel and static support. Optimized for saves, shares, and Explore page discovery.
- Facebook: Community-driven content that leverages Groups, Events, and Andromeda's preference for conversational engagement.
- TikTok: Trend-responsive, creator-style content shot in vertical format with native editing. Not repurposed Reels — original TikToks.
- LinkedIn: Thought leadership content, employee advocacy programs, and B2B lead generation through document posts and newsletters.
- YouTube: Long-form video strategy paired with Shorts optimization for subscriber growth and search discoverability.
- X (Twitter): Real-time engagement, brand voice development, and conversational content strategy.
- Pinterest: Visual search optimization and traffic-driving pin strategy for evergreen discovery.
- Threads: Conversational content integrated with your Meta ecosystem strategy.
We staff dedicated strategists for each platform — not generalists who treat every channel the same. This is why our clients see 3-5x the organic reach of brands using traditional posting schedules.
Creative Volume: The New Competitive Advantage
The single biggest competitive advantage in social media today is creative volume. Not budget. Not follower count. Volume.
Here's why: Andromeda and its equivalents across TikTok, YouTube, and LinkedIn use machine learning to test content against micro-audiences before deciding whether to distribute it broadly. The more unique pieces of content you publish, the more "at-bats" you get with the algorithm. Brands producing 15-20 pieces per week simply get more distribution opportunities than brands producing 3-5.
But volume without quality is noise. Nativz solves this with our Film Day Model: a single production day generates enough raw footage, photography, and creative assets to fuel an entire month of content across every platform. Our editing team then produces dozens of unique variations — different hooks, different formats, different aspect ratios — from that single day's shoot.
The result: your brand publishes at the volume algorithms demand, with the quality your audience expects, at a cost that makes sense. One film day. One month of content. That's the Nativz model.
Community Management That Builds Revenue
Content gets the reach. Community management converts it into revenue. Every comment, DM, Story reply, and mention is an opportunity to move a prospect closer to purchase — or lose them forever.
Nativz provides active community management across every platform we manage. This includes:
- Response time SLAs: We respond to comments and DMs within defined windows, ensuring no engagement opportunity is missed.
- Proactive engagement: We don't just respond — we initiate conversations with potential customers, industry accounts, and complementary brands.
- UGC amplification: When customers create content about your brand, we identify it, engage with it, and incorporate it into your content calendar.
- Reputation monitoring: We track brand mentions, sentiment, and competitive conversations across all platforms.
- Lead routing: High-intent DMs and comments are flagged and routed to your sales team in real time.
Social media is a two-way channel. Most agencies treat it like a billboard. We treat it like your most productive salesperson — because when managed correctly, it is.
“We don't run campaigns. We build marketing systems that compound over time.”
The Nativz Philosophy
Specialized Services
Each service is built as a system — not a one-off project. Click through to see how we approach each discipline.
What You Get
Monthly Content Calendar
A detailed, platform-specific content calendar with post copy, visual direction, hashtag strategy, and optimal posting times — delivered for approval before each month begins.
Platform-Native Content Production
15-25 unique pieces of content per week across your active platforms. Reels, carousels, Stories, static posts, and video content — each built for the platform it lives on.
Community Management
Active comment response, DM management, proactive engagement, and lead routing across all managed platforms with defined response time SLAs.
Monthly Analytics Report
Comprehensive performance reporting covering reach, engagement, follower growth, top-performing content, audience insights, and strategic recommendations for the month ahead.
Hashtag & SEO Strategy
Research-driven hashtag sets, keyword-optimized captions, and alt text strategy to maximize discoverability on every platform.
Competitor & Trend Analysis
Monthly competitive benchmarking and trend reports that inform content strategy and identify opportunities to capture emerging conversations.
Brand Voice Guidelines
A documented brand voice and tone guide for social media, ensuring consistent personality across every post, comment, and DM regardless of which team member is engaging.
Frequently Asked Questions
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One film day. One month of content. Video, photography, UGC, short-form, and motion graphics produced at creative volume.
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Learn moreReady to Transform Your Social Strategy?
Book a strategy call with our team. We will assess your current marketing and build a plan tailored to your business goals.