aeo

Answer Engine Optimization

Get discovered by ChatGPT, Google AI Overviews, Perplexity, and every AI-powered search engine. The new frontier of discoverability.

01

Search Is Splitting in Two — Traditional and AI-Powered

In 2025, millions of potential customers are bypassing Google entirely. They ask ChatGPT for recommendations. They use Perplexity for research. They rely on Google AI Overviews for instant answers. Answer Engine Optimization (AEO) is the discipline of ensuring your brand appears in these AI-generated responses.

This isn't a hypothetical future — it's happening now. Over 100 million people use ChatGPT weekly. Google AI Overviews appear on 80%+ of informational queries. Perplexity is the fastest-growing search engine in history. If your brand isn't optimized for these AI answer engines, you're invisible to a rapidly growing segment of searchers.

Search Is Splitting in Two — Traditional and AI-Powered
02

How AEO Works

AI answer engines don't index pages like Google. They synthesize information from across the web and cite sources that demonstrate authority, clarity, and structured expertise. AEO ensures your brand is the one being cited:

  • Entity establishment: Building your brand's entity graph so AI models recognize you as an authority in your category.
  • Structured content: Creating content formats that AI models can easily parse, summarize, and cite — JSON-LD, FAQ schemas, clear heading hierarchies.
  • llms.txt implementation: Deploying machine-readable files that give AI crawlers direct access to your brand's key information.
  • Citation optimization: Identifying how AI models currently reference (or don't reference) your brand and systematically improving your citation rate.
  • Cross-platform monitoring: Tracking your brand's visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, and emerging AI search tools.
How AEO Works
03

Nativz: The First AEO Agency

Most agencies haven't even heard of Answer Engine Optimization. Nativz has been researching and implementing AEO strategies since 2024 — before most agencies knew AI search was a category. This website includes an llms.txt file, structured data optimized for AI parsing, and content architecture designed to be cited by large language models.

We're not retrofitting SEO tactics for AI. We're building the AEO playbook from the ground up — and our clients are first movers in a space that will define discoverability for the next decade.

Nativz: The First AEO Agency

“We don't run campaigns. We build marketing systems that compound over time.”

The Nativz Philosophy

500+
Brands Served
$500M+
Ad Spend Managed
1,000s
Assets / Month
Deliverables

What You Get

AEO Audit & Baseline

Comprehensive audit of your current visibility across ChatGPT, Perplexity, Google AI Overviews, and Claude — establishing a baseline for improvement.

Entity & Authority Strategy

Building your brand's entity graph and topical authority signals to ensure AI models recognize you as a category leader.

llms.txt & Structured Data

Implementing llms.txt files, FAQ schemas, and structured content formats that make your brand machine-readable for AI crawlers.

Content Optimization for AI Citation

Restructuring and creating content specifically designed to be cited in AI-generated answers across all major platforms.

Monthly AEO Monitoring

Tracking your brand's citation rate, competitor positioning, and AI search landscape changes with actionable monthly reports.

Frequently Asked Questions

AEO is the practice of optimizing your brand's content, structure, and authority signals to appear in AI-generated search responses — ChatGPT, Google AI Overviews, Perplexity, Claude, and other AI-powered search tools. It's the next evolution of SEO.
No. AEO complements SEO. Traditional search is still the largest traffic source for most businesses. But AI-powered search is growing rapidly, and brands that optimize for both will have a significant competitive advantage.
We track brand citation rates in AI responses, the frequency and accuracy of your brand's mentions, your visibility compared to competitors in AI search, and the traffic and leads generated from AI-powered discovery channels.
No. Any business that wants to be discovered when people use AI tools for research benefits from AEO — restaurants, professional services, e-commerce, healthcare, franchises, and more. AI search is category-agnostic.

Ready to Transform Your Answer Strategy?

Book a strategy call with our team. We will assess your current marketing and build a plan tailored to your business goals.