YouTube Advertising

YouTube ad campaigns: pre-roll, bumpers, discovery ads, and video-first creative production.

YouTube Advertising: The Video-First Growth Channel

YouTube reaches over 2 billion logged-in users monthly, and its advertising platform offers something unique: the ability to tell a longer, more compelling brand story than any other digital ad format. While other platforms fight for 3-second attention spans, YouTube gives you 15 seconds, 30 seconds, or even minutes to make your case.

Nativz manages YouTube advertising with video-first creative production. We don't take a horizontal video and hope it works as a pre-roll. We produce ads specifically designed for YouTube's viewer behavior — front-loading the hook, building curiosity, and delivering value before the skip button appears.

YouTube Advertising: The Video-First Growth Channel

YouTube Ad Formats & Strategy

Skippable in-stream (pre-roll): 15-60 second ads with hook-first structure. You only pay when viewers watch 30 seconds or engage.
Non-skippable bumpers: 6-second brand awareness ads designed for frequency and recall. Perfect for reinforcing messages from longer campaigns.
Discovery ads: Thumbnail + headline ads that appear in YouTube search and related video panels, capturing intent-based viewers.
YouTube Shorts Ads: Vertical video ads that reach the rapidly growing Shorts audience with creator-style content.

“Every channel, every platform, every touchpoint — engineered to perform.”

Built by Nativz

Deliverables

What You Get

Video Ad Creative Production

4-8 unique YouTube ad videos per month across pre-roll, bumper, and Shorts formats with hook-optimized editing.

Campaign Management

Full YouTube campaign setup and optimization including audience targeting, placement selection, and bid strategy management through Google Ads.

Audience Strategy

Custom audience building using in-market segments, affinity audiences, custom intent audiences, and remarketing lists.

Performance Reporting

Monthly reports covering view rate, CPV, audience retention curves, conversion tracking, and creative performance analysis.

Frequently Asked Questions

YouTube excels at mid-funnel engagement — building brand consideration and trust through longer-form storytelling. Social media ads are often better for direct response. Most successful brands use both: YouTube for awareness and consideration, social ads for conversion and retargeting.

For skippable pre-roll, 15-30 seconds performs best for most brands. Bumper ads are exactly 6 seconds. For discovery campaigns targeting in-market audiences, 60-90 second explainer-style ads often outperform shorter cuts.

Yes. Our content production team creates all YouTube ad creative in-house — scripting, filming, editing, and motion graphics. We produce each video specifically for YouTube ad formats, not repurposed social content.

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YouTube Advertising