Advertising & Paid Media

Retargeting & Remarketing

Cross-platform retargeting campaigns that recapture lost visitors and drive conversions.

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Retargeting: Converting Interest Into Revenue

97% of first-time website visitors leave without converting. Retargeting brings them back. Every click, page view, and cart addition signals purchase intent — retargeting ensures that intent doesn't go to waste.

Nativz builds cross-platform retargeting campaigns that follow your warm audiences across Meta, Google, TikTok, programmatic display, and CTV. We segment audiences by behavior — product viewers, cart abandoners, past customers, content consumers — and serve personalized messaging matched to their stage in the buyer journey.

Retargeting: Converting Interest Into Revenue
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Our Retargeting Framework

  • Website visitor retargeting: Re-engage users who visited specific product or service pages with relevant messaging and offers.
  • Cart abandonment: Dynamic product ads that remind shoppers of items they left behind with urgency-driven creative.
  • Email list retargeting: Upload your CRM lists to create matched audiences across Meta, Google, and programmatic platforms.
  • Engagement retargeting: Target users who engaged with your social content, watched your videos, or interacted with your ads but haven't converted.
  • Cross-sell and upsell: Show existing customers complementary products and upgrades to increase lifetime value.
Our Retargeting Framework

“Every channel, every platform, every touchpoint — engineered to perform.”

Built by Nativz

Deliverables

What You Get

Retargeting Strategy

Comprehensive audience segmentation plan with tailored messaging frameworks for each retargeting stage — from awareness to cart abandonment to post-purchase.

Cross-Platform Setup

Pixel implementation, audience creation, and campaign builds across Meta, Google, programmatic, and any additional active platforms.

Dynamic Creative Production

Dynamic product ads, personalized messaging variations, and urgency-driven creative for each retargeting segment.

Performance Reporting

Monthly reporting covering retargeting ROAS, cost per re-engagement, conversion rates by segment, and audience size trends.

Frequently Asked Questions

When someone visits your website, a tracking pixel captures their visit. We then show them targeted ads across other platforms — Facebook, Instagram, Google, YouTube — reminding them of your brand and encouraging them to return and convert.
When done correctly, retargeting feels helpful, not intrusive. The key is frequency caps (limiting how many times someone sees your ad), relevant messaging (showing products they actually viewed), and proper timing (not retargeting for months after a single visit). We manage all of these parameters carefully.
Dynamic retargeting automatically shows users the specific products they viewed on your website. Instead of a generic brand ad, they see the exact shoes, software plan, or service they were considering — dramatically increasing conversion rates.

Ready to Dominate with Retargeting?

Book a strategy call with our team. We'll assess your current approach and build a plan tailored to your goals.