Advertising & Paid Media

Programmatic Display Advertising

Programmatic display, native, and video advertising with real-time bidding and advanced audience targeting.

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Programmatic Advertising: Scale and Precision

Programmatic advertising uses real-time bidding (RTB) to place display, native, and video ads across millions of websites and apps — reaching your audience wherever they browse. Unlike walled-garden platforms like Meta or Google, programmatic gives you access to the entire open web.

Nativz manages programmatic campaigns through demand-side platforms (DSPs) with advanced audience segmentation, contextual targeting, and cross-device retargeting capabilities. We combine this with custom creative production to ensure your ads stand out in banner-blind environments.

Programmatic Advertising: Scale and Precision
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Programmatic Capabilities

  • Display advertising: Banner ads across premium publisher networks with contextual and audience-based targeting.
  • Native advertising: In-content ad placements that match the look and feel of the surrounding editorial, driving higher engagement than standard display.
  • Video advertising: Pre-roll and mid-roll video ads across publisher video content outside of YouTube.
  • Geofencing: Location-based targeting that reaches users who visit specific physical locations — competitor stores, events, neighborhoods.
  • Retargeting: Cross-device retargeting for website visitors, email lists, and CRM audiences across the open web.
Programmatic Capabilities

“Every channel, every platform, every touchpoint — engineered to perform.”

Built by Nativz

Deliverables

What You Get

Programmatic Campaign Management

Full DSP management including campaign setup, bid optimization, audience management, and creative rotation across display, native, and video inventory.

Custom Display Creative

Animated HTML5 banner ads, native ad creative, and video assets designed for programmatic placements across standard IAB sizes.

Audience Strategy

Custom audience segments built from first-party data, third-party data providers, contextual targeting, and geofencing parameters.

Performance Reporting

Monthly reporting covering impressions, clicks, viewability, CTR, conversions, and attributed revenue with transparent placement-level detail.

Frequently Asked Questions

Programmatic advertising automates the buying and placement of digital ads using real-time bidding. Instead of negotiating directly with publishers, programmatic platforms bid on ad inventory in milliseconds, placing your ads on the most relevant websites for your audience.
Google Display Network is one inventory source. Programmatic DSPs access multiple exchanges and networks simultaneously, giving you broader reach, more granular targeting options (including geofencing), and transparent placement-level reporting.
Programmatic is most effective for retargeting, geofencing, and brand awareness at scale. It works best as part of a multi-channel strategy — complementing social and search campaigns with broad-reach display that reinforces your brand across the web.

Ready to Dominate with Programmatic?

Book a strategy call with our team. We'll assess your current approach and build a plan tailored to your goals.