Meta Advertising (Facebook & Instagram Ads)
Advantage+ campaign structures, creative-as-targeting, and post-Andromeda Meta ad strategy at scale.
Meta Ads After Andromeda: Creative-as-Targeting
Meta's Andromeda update didn't just change the feed — it rewrote the rules of Meta advertising. The algorithm now evaluates ad creative across 1,000+ signals to determine who sees it, making creative the most important targeting variable in your campaigns.
The old playbook — building dozens of custom audiences and showing them one ad — is dead. Andromeda-era Meta advertising requires Advantage+ campaign structures fed with 10-25 unique creatives per ad set. The algorithm tests each creative against micro-audiences, identifies winners within 24-48 hours, and scales the best performers automatically.
Nativz was the first agency in DFW to fully adopt this model. While competitors cling to manual audience targeting, we let the machine do what it does best — find buyers — and focus our energy on what machines can't do: produce exceptional creative at volume.
Our Meta Ads Process
Every Meta Ads engagement follows our proven framework:
- Tracking infrastructure: We implement the Conversions API (CAPI), server-side event deduplication, and proper pixel configuration before spending a single dollar. You can't optimize what you can't measure.
- Creative production: We produce 10-25 unique ad creatives per campaign — video, static, carousel, UGC-style, and motion graphics — with different hooks, angles, and messaging frameworks.
- Advantage+ structure: Broad targeting with creative-as-targeting. We let the algorithm work, and intervene only when data demands it.
- Weekly creative iteration: We analyze creative performance data weekly and produce new variations of winners, new concepts to test, and sunset fatigued creatives.
“Every channel, every platform, every touchpoint — engineered to perform.”
Built by Nativz
What You Get
Campaign Architecture
Advantage+ campaign structures with proper ad set organization, creative testing frameworks, and scaling protocols built for Andromeda-era distribution.
Creative Production
10-25 unique ad creatives per campaign per month — video, static, carousel, UGC-style — produced by our in-house team specifically for Meta placements.
CAPI & Tracking Setup
Meta Conversions API implementation, server-side event tracking, custom conversion configuration, and pixel audit for accurate attribution.
Daily Campaign Optimization
Active daily management including budget pacing, creative performance monitoring, and real-time adjustments based on delivery and conversion data.
Weekly Performance Reporting
Detailed weekly reports covering ROAS, CPA, CPM, creative performance rankings, and strategic recommendations for the week ahead.
Frequently Asked Questions
More in Advertising & Paid Media
Ready to Dominate with Meta?
Book a strategy call with our team. We'll assess your current approach and build a plan tailored to your goals.