Advertising & Paid Media

LinkedIn Advertising

LinkedIn ad campaigns: Sponsored Content, InMail, Lead Gen Forms, and Account-Based Marketing.

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LinkedIn Ads: Precision B2B Targeting

LinkedIn is the only advertising platform where you can target by job title, company, industry, seniority, and company size with high accuracy. For B2B brands, this means reaching the exact decision-makers who can buy your product — without wasting budget on irrelevant audiences.

Nativz manages LinkedIn advertising for B2B companies that need qualified pipeline, not just traffic. We build campaigns that put your brand in front of the right executives, drive content downloads and webinar registrations, and use Lead Gen Forms to capture contact information without friction.

LinkedIn Ads: Precision B2B Targeting
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LinkedIn Ad Strategy for Pipeline Generation

  • Sponsored Content: In-feed ads that drive engagement, content downloads, and website visits from targeted professional audiences.
  • Message Ads (InMail): Direct-to-inbox messages that reach prospects with personalized offers and invitations.
  • Lead Gen Forms: Pre-filled lead capture forms that eliminate landing page friction and dramatically increase conversion rates.
  • Account-Based Marketing (ABM): Matched audience campaigns that target specific company lists with tailored messaging for enterprise sales.
  • Document Ads: Thought leadership content ads that let users browse your whitepapers and e-books directly in the feed.
LinkedIn Ad Strategy for Pipeline Generation

“Every channel, every platform, every touchpoint — engineered to perform.”

Built by Nativz

Deliverables

What You Get

Campaign Strategy & Build

LinkedIn campaign architecture, audience segmentation, creative assets, and Lead Gen Form setup aligned to your B2B pipeline goals.

ABM Campaign Management

Matched audience campaigns targeting specific company lists with personalized ad creative and messaging.

Lead Gen Form Optimization

Pre-filled Lead Gen Forms with custom questions, CRM integration, and follow-up automation workflows.

Thought Leadership Promotion

Sponsored Content campaigns amplifying your best organic content, whitepapers, and case studies to targeted professional audiences.

Pipeline Reporting

Monthly ROI analysis tracking leads, MQLs, opportunities, and pipeline value generated from LinkedIn advertising.

Frequently Asked Questions

LinkedIn CPCs are higher than other platforms — typically $5-$15 per click. However, the audience quality is unmatched for B2B. When you factor in lead quality and close rates, LinkedIn often delivers the lowest cost per qualified opportunity of any digital channel for B2B companies.
ABM on LinkedIn lets you upload a list of target companies and show ads only to employees at those companies. You can further filter by job title and seniority. This is essential for enterprise sales where you know exactly which accounts you want to win.
Absolutely. LinkedIn is the highest-converting B2B ad platform when campaigns are structured correctly. Lead Gen Forms, combined with proper CRM integration, create a direct line from ad impression to sales pipeline. Our B2B clients consistently attribute 30-50% of their qualified pipeline to LinkedIn campaigns.

Ready to Dominate with LinkedIn?

Book a strategy call with our team. We'll assess your current approach and build a plan tailored to your goals.