Advertising & Paid Media

Google Ads Management

Search, Display, Shopping, Performance Max, and Local Service Ads. Data-driven Google advertising.

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Google Ads: Capturing Intent at the Moment It Happens

Google Ads captures demand that already exists. When someone searches "social media agency Dallas" or "best CRM software," they have active purchase intent. No other advertising platform lets you intercept buyers at the exact moment they're looking for what you sell.

Nativz manages Google Ads across every campaign type — Search, Display, Shopping, Performance Max, and Local Service Ads — with a focus on conversion tracking accuracy, creative asset quality, and bid strategy optimization. We don't just manage your campaigns. We build the measurement infrastructure that makes optimization possible.

Google Ads: Capturing Intent at the Moment It Happens
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Our Google Ads Methodology

We approach Google Ads as a data-driven system, not a set-and-forget platform:

  • Conversion tracking first: Before launching any campaign, we implement enhanced conversions, offline conversion imports, and proper attribution models. Without accurate data, optimization is guesswork.
  • Search campaign architecture: We build tightly themed ad groups with specific keyword matching strategies, negative keyword lists, and responsive search ads tested across multiple headline and description combinations.
  • Performance Max: For e-commerce and lead generation, we build asset-rich PMax campaigns that leverage Google's AI across Search, Display, YouTube, Discover, Gmail, and Maps simultaneously.
  • Shopping optimization: Product feed optimization, competitive pricing analysis, and Shopping campaign structures that maximize impression share on your highest-margin products.
Our Google Ads Methodology

“Every channel, every platform, every touchpoint — engineered to perform.”

Built by Nativz

Deliverables

What You Get

Campaign Architecture & Build

Complete Google Ads account structure including campaign types, ad groups, keywords, negative lists, extensions, and audience signals tailored to your goals.

Enhanced Tracking Setup

Google Ads enhanced conversions, GA4 integration, offline conversion imports, and proper attribution model configuration.

Ad Copywriting & Testing

Responsive search ads with multiple headline and description variations, A/B tested for CTR and conversion rate optimization.

Bid Strategy Optimization

Ongoing bid strategy management including Target CPA, Target ROAS, and Maximize Conversions with smart bidding adjustments.

Monthly Performance Report

In-depth reporting covering CPC, CPA, ROAS, quality scores, impression share, search term analysis, and strategic roadmap.

Frequently Asked Questions

Google Ads costs vary by industry and competition. Average CPCs range from $1-$5 for most industries, with competitive sectors like legal and insurance running $15-$50+. We recommend starting with at least $2,500/month in ad spend and scaling based on results.
Search campaigns target specific keywords people type into Google. Performance Max uses AI to advertise across all Google properties — Search, Display, YouTube, Discover, Gmail, and Maps — using asset groups and audience signals. We typically recommend both as part of a comprehensive strategy.
We use Google Keyword Planner, SEMrush, and our proprietary competitive analysis to identify high-intent, commercially valuable keywords. We organize keywords by match type, search intent, and funnel stage, and maintain active negative keyword lists to prevent wasted spend.
Google Search campaigns can produce leads within the first 24-48 hours of launch. However, optimization for peak efficiency takes 4-8 weeks as we gather conversion data, refine keywords, and train automated bidding strategies.

Ready to Dominate with Google?

Book a strategy call with our team. We'll assess your current approach and build a plan tailored to your goals.