Connected TV & OTT Advertising
CTV and streaming ad campaigns: precision targeting on Roku, Hulu, YouTube TV, and premium networks.
CTV Advertising: TV-Scale Reach with Digital Precision
Connected TV has transformed television from a broad-reach, unmeasurable branding channel into a precision-targeted, digitally accountable advertising platform. Your ads appear on the biggest screen in the house — Roku, Hulu, YouTube TV, Peacock, and premium streaming networks — but with the targeting and measurement capabilities of digital.
Nativz manages CTV campaigns that reach specific demographics, geographies, and behavioral segments across streaming platforms. Unlike traditional TV buying, CTV lets you target at the household level, measure completion rates, and track downstream conversions.
Why CTV Belongs in Your Media Mix
- Premium environment: Your ads run alongside professional content on platforms like Hulu, Peacock, and YouTube TV — not competing with creator content in a scrollable feed.
- Completion rates: CTV ads are non-skippable with 95%+ completion rates, ensuring your entire message is seen.
- Precision targeting: Target by geography, demographics, interests, purchase behavior, and even retarget website visitors on their TVs.
- Cross-device attribution: Measure the impact of CTV exposure on website visits, store visits, and conversions across devices.
“Every channel, every platform, every touchpoint — engineered to perform.”
Built by Nativz
What You Get
CTV Campaign Strategy
Platform selection, audience targeting, budget allocation, and flight planning across streaming platforms optimized for your reach and frequency goals.
Video Creative Production
15 and 30-second broadcast-quality video ads produced specifically for CTV environments with proper formatting and compliance.
Audience Targeting
Precision audience segments built from demographic, geographic, behavioral, and retargeting data across CTV inventory.
Cross-Device Attribution
Measurement setup tracking CTV exposure through to website visits, form submissions, and conversions across mobile, desktop, and in-store.
Frequently Asked Questions
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