Amazon Advertising

Amazon Sponsored Products, Brands, and Display ads. E-commerce advertising on the world's largest marketplace.

Amazon Advertising: Winning the Buy Box

Amazon is where purchases happen. Over 60% of online product searches start on Amazon, not Google. If you sell products on Amazon, advertising isn't optional — it's the primary lever for visibility, velocity, and organic ranking.

Nativz manages Amazon advertising with a focus on profitable growth. We optimize Sponsored Products for keyword relevance, Sponsored Brands for category dominance, and Sponsored Display for retargeting and conquest campaigns — all while maintaining your target ACOS and maximizing total revenue.

Amazon Ad Types & Strategy

Sponsored Products: Keyword-targeted product ads that appear in search results and product detail pages. The foundation of Amazon advertising.
Sponsored Brands: Header banner ads that showcase your brand logo, custom headline, and multiple products for category awareness.
Sponsored Display: Audience-based ads that retarget shoppers who viewed your products and conquest competitors' product page visitors.
Amazon DSP: Programmatic display and video ads that reach Amazon shoppers across the web and on Amazon properties.

“Every channel, every platform, every touchpoint — engineered to perform.”

Built by Nativz

Deliverables

What You Get

Keyword Research & Campaign Build

Comprehensive keyword research, campaign architecture, and ad group organization optimized for your product catalog and competitive landscape.

Bid Management & Optimization

Daily bid adjustments, budget pacing, and keyword optimization to maintain target ACOS while maximizing sales velocity.

Product Listing Optimization

Title, bullet point, and A+ Content optimization to improve organic ranking and advertising conversion rates.

Monthly Performance Report

Reporting on ACOS, TACoS, sales attribution, keyword rankings, and strategic recommendations for catalog and campaign expansion.

Frequently Asked Questions

ACOS (Advertising Cost of Sales) is ad spend divided by attributed sales. A 'good' ACOS depends on your margins and goals. For product launches, higher ACOS (30-50%) is acceptable to build velocity. For mature products, most brands target 15-25% ACOS.

Yes. Amazon's algorithm rewards sales velocity, regardless of whether sales come from organic or paid sources. Strategic advertising increases velocity, which improves organic ranking, creating a flywheel effect where ad-driven sales boost organic visibility.

Yes. Product listing quality directly impacts ad performance. We optimize titles, bullet points, images, and A+ Content as part of our Amazon advertising service to ensure your ads convert at the highest possible rate.

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Book a strategy call with our team. We'll assess your current approach and build a plan tailored to your goals.

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Amazon Advertising