Advertising & Paid Media
Algorithm-optimized paid media across Meta, Google, TikTok, CTV, and programmatic channels. Creative-as-targeting for the Andromeda era.
The Death of Audience Targeting — and What Replaced It
The paid media playbook from 2019 is dead. iOS 14 privacy changes, cookie deprecation, and Meta's Andromeda algorithm fundamentally changed how digital advertising works. The old model — build hyper-specific audiences, show them one ad, and watch the conversions roll in — simply doesn't function anymore.
What replaced it is creative-as-targeting. In the post-Andromeda era, the algorithm itself has become the targeting mechanism. Instead of telling Meta or TikTok who to show your ads to, you give the algorithm diverse creative and let it find the right audience through machine learning. The brands winning in paid media today are the ones producing 10-25 unique ad creatives per campaign — each with different hooks, angles, formats, and messaging.
Nativz was built for this reality. While other agencies are still debating lookalike audience percentages, we're producing creative at the volume algorithms demand and letting the machines do what they do best: find buyers.
Our Paid Media Methodology
Every Nativz paid media engagement follows our Launch → Learn → Scale framework:
- Launch: We start with a broad campaign structure and 10-20 unique ad creatives across multiple formats (video, static, carousel, UGC-style). We test hooks, angles, and messaging frameworks simultaneously.
- Learn: Using daily performance data, we identify winning creative concepts within the first 7-14 days. We analyze which hooks stop scrolling, which messaging drives clicks, and which formats convert.
- Scale: Winning creatives get scaled with increased budget. We produce 5-10 variations of each winner — same concept, different execution — to extend creative lifespan and prevent ad fatigue.
This cycle repeats monthly. The result is a paid media program that gets smarter, more efficient, and more profitable over time — because we never stop feeding the algorithm fresh creative.
Full-Funnel, Multi-Channel Advertising
No single platform wins the advertising game alone. Nativz builds full-funnel, multi-channel campaigns that meet your audience at every stage of the buyer journey:
- Awareness: Meta Reels ads, TikTok In-Feed, YouTube pre-roll, and CTV/OTT campaigns that introduce your brand to new audiences at scale.
- Consideration: Google Search, YouTube discovery, and LinkedIn Sponsored Content that capture intent and educate prospects.
- Conversion: Google Shopping, Meta dynamic product ads, and retargeting campaigns that drive purchases and lead submissions.
- Retention: Email-triggered campaigns, customer audience retargeting, and upsell/cross-sell advertising that maximizes lifetime value.
Every channel feeds data to every other channel. Meta creative testing informs Google ad copy. Google search data informs TikTok content strategy. This integrated approach produces results that siloed channel management never can.
Measurement and Attribution That Actually Works
In a post-cookie world, attribution is complicated — but it's not impossible. Nativz builds measurement infrastructure that goes beyond last-click attribution to give you a real picture of advertising performance:
- Server-side tracking: We implement Conversions API (CAPI) for Meta, enhanced conversions for Google, and server-side tracking for accurate data even as browser-based tracking degrades.
- Multi-touch attribution: We use data-driven attribution models that credit every touchpoint in the customer journey, not just the last click.
- Incrementality testing: We run holdout tests and geo-lift studies to measure the true incremental impact of your advertising spend.
- Blended ROAS: We track marketing efficiency ratio (MER) alongside platform-reported ROAS to ensure your total marketing investment is profitable.
“We don't run campaigns. We build marketing systems that compound over time.”
The Nativz Philosophy
Specialized Services
Each service is built as a system — not a one-off project. Click through to see how we approach each discipline.
What You Get
Campaign Strategy & Setup
Comprehensive campaign architecture design, audience framework, creative brief, tracking implementation, and platform-specific campaign builds across all active channels.
Creative Production at Volume
10-25 unique ad creatives per campaign per month — video, static, carousel, and UGC-style — with ongoing testing and iteration based on performance data.
Daily Optimization
Active daily management of all campaigns including bid adjustments, budget allocation, audience refinement, and creative rotation based on real-time performance.
Conversion Tracking Infrastructure
Server-side tracking implementation (Meta CAPI, Google enhanced conversions), Google Tag Manager setup, and cross-platform attribution configuration.
Weekly Performance Reports
Weekly KPI dashboards covering spend, ROAS, CPA, CPM, click-through rate, and creative performance rankings with strategic commentary.
Monthly Strategy Reviews
In-depth monthly performance analysis with creative insights, competitive intelligence, budget recommendations, and strategic planning for the month ahead.
Creative Testing Framework
Structured A/B and multivariate testing program for headlines, hooks, formats, and messaging frameworks with documented learnings and iteration protocols.
Frequently Asked Questions
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Learn moreReady to Transform Your Advertising Strategy?
Book a strategy call with our team. We will assess your current marketing and build a plan tailored to your business goals.