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Law Firm Marketing

Ethical digital marketing for law firms: SEO, paid search, content marketing, and reputation management.

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Legal Marketing That Drives Qualified Consultations

Law firm marketing is one of the most competitive digital advertising landscapes. CPCs for legal keywords routinely exceed $50-100+. Nativz builds legal marketing strategies that maximize ROI in this competitive environment — combining SEO for long-term organic visibility, Google Ads for immediate lead generation, content marketing that demonstrates expertise, and reputation management that builds trust with potential clients.

Legal Marketing That Drives Qualified Consultations

“We don't run campaigns. We build marketing systems that compound over time.”

The Nativz Philosophy

What We Solve

Industry Challenges

Extreme CPC Competition

Legal keywords cost $50-200+ per click, demanding highly optimized campaigns and landing pages.

Bar Advertising Compliance

Navigating state bar advertising rules, ethical requirements, and disclaimer obligations.

Trust Building

Establishing credibility and authority in a marketplace where potential clients are skeptical.

Practice Area Competition

Differentiating from dozens of competing firms in every practice area within your market.

Consultation Conversion

Converting website visitors into booked consultations through effective intake processes.

How We Help

Our Solutions

Practice Area SEO

Targeted SEO strategies for specific practice areas combined with geographic modifiers.

Google Ads with Conversion-Optimized Landing Pages

High-intent PPC campaigns with landing pages built to maximize consultation bookings.

Legal Content Marketing

Authoritative content demonstrating expertise and building topical authority in your practice areas.

Attorney Profile Optimization

Review management and attorney profile optimization across legal directories and Google.

Creative Volume

Real Work, Real Results

See examples from our top-performing social campaigns across client brands.

Social media campaign example 1
Social media campaign example 2
Social media campaign example 3
Social media campaign example 4
500+
Brands Served
$500M+
Ad Spend Managed
1,000s
Assets / Month

Frequently Asked Questions

Yes. We design campaigns with bar advertising guidelines in mind — avoiding prohibited testimonials, misleading claims, and improper solicitation. We recommend legal review of all advertising materials.
We combine SEO (lower long-term cost per lead) with highly targeted Google Ads focusing on specific practice areas and modifiers. Landing page optimization typically improves conversion rates 2-3x, reducing effective CPL.

Services for This Industry

SEO & Search

Technical SEO, local SEO, content strategy, link building, and franchise SEO. Search visibility engineered at every level.

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Advertising & Paid Media

Algorithm-optimized paid media across Meta, Google, TikTok, CTV, and programmatic channels. Creative-as-targeting for the Andromeda era.

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Website Development

High-performance websites built on modern architecture. Next.js, Shopify, WordPress, headless CMS, and custom web applications.

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Content Production

One film day. One month of content. Video, photography, UGC, short-form, and motion graphics produced at creative volume.

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Grow Your Legal Practice

We understand bar advertising rules and the competitive landscape of legal marketing. Let us drive qualified leads to your firm.

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