Scaling Restaurant Delivery Revenue with Meta Ads

After proving the concept with a single location, the challenge expanded: replicate the paid social success across multiple restaurant locations while maintaining efficient cost-per-order metrics at scale.

We developed a scalable campaign architecture using location-specific ad sets, dynamic creative optimization, and our creative volume methodology to produce fresh ad creative at the pace needed for multi-location campaigns.

The scaled campaign successfully drove delivery orders across all locations, maintaining efficient CPA while reaching new customer segments. The repeatable framework became a template for future restaurant client engagements.