Scaling a DTC Western Wear Brand Through Performance Marketing
A deep dive into the paid media strategy that drove compound growth for RUJO Boots over a 2-year performance marketing engagement.
Services Provided
The Challenge
After initial brand launch, RUJO Boots needed a sustained performance marketing engine that could compound growth while maintaining healthy return on ad spend (ROAS). The western wear market's seasonality and high competition required a disciplined, data-driven approach to media buying.
Our Approach
We built a multi-layered paid media strategy combining Meta Ads, Google Ads, and programmatic display to capture demand at every stage of the funnel. Our creative volume approach produced 15-25 ad variations per campaign cycle, consistently feeding Meta's algorithm with fresh creative.
Results
Over the 2-year engagement, our paid media campaigns directly generated over $1.8 million in attributable revenue with sustained ROAS above target benchmarks. The compound effect of consistent, optimized spend created a flywheel of growth that continues today.
Services Used in This Project
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