Paid Social Advertising Drives Takeout & Delivery Orders
How targeted paid social advertising campaigns drove a measurable increase in takeout and delivery orders for a restaurant client.
Services Provided
The Challenge
A restaurant client needed to increase takeout and delivery order volume in a competitive local market. Traditional marketing channels weren't delivering the response rates needed, and the client required a digital-first approach that could generate measurable, attributable results.
Our Approach
We launched targeted paid social advertising campaigns on Meta platforms, using geo-targeting to reach potential customers within delivery radius. Creative assets featured high-quality food photography and compelling offers designed to drive immediate action. We continuously optimized campaigns based on order data and cost-per-acquisition metrics.
Results
The paid social campaigns generated a significant increase in takeout and delivery orders, with a cost-per-order well below the client's target threshold. The campaigns proved the viability of paid social as a primary driver of food delivery volume.
Services Used in This Project
Advertising & Paid Media
Algorithm-optimized paid media across Meta, Google, TikTok, CTV, and programmatic channels. Creative-as-targeting for the Andromeda era.
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Full-service organic content strategy, community management, and algorithm-optimized posting across every major platform.
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