Growth Marketing Strategy for New Cowboy Boot Brand

RUJO Boots was a brand-new entrant into the fiercely competitive cowboy boot and western wear market. With no existing brand awareness, no customer base, and established competitors dominating the space, the challenge was clear: launch an aggressive growth marketing campaign to introduce the brand and penetrate a market that is notoriously difficult to enter.

Cole Feigl headlined much of the brand's creative decision-making. Joining forces, Nativz was hired to launch an aggressive growth marketing campaign. Our strategy centered around:

• Integrated marketing communications across all digital channels
• Strong brand identity development built around the "Be Brave" slogan
• Sharp commercial production centered around skydiving, extreme sports, MMA, barrel racing, rodeo, blue-collar America, Texas culture, and western landscapes
• Market research to identify underserved audience segments
• Referral & loyalty programs to drive word-of-mouth growth
• Multichannel marketing funnels with conversion rate optimization

We utilized a slow but steady approach, leaning primarily into return-focused paid advertising campaigns to compound growth over 2 years.

Years later, RUJO Boots is a multi-million dollar brand with tens of thousands of loyal fans around the United States. Our paid media efforts have been directly attributed to over $1.8 million in sales.

Our public relations strategy secured mainstream media attention including pickups from Yahoo Finance, Business Insider, Market Watch, Morningstar, Benzinga, the Dallas Morning News, Texas Monthly, and more.

Today, we continue to grow the RUJO brand to new heights and further acquire market share in western wear.